The Magnificent Roman Jeweller Bvlgari presents Fiorever, an entirely new collection of bold diamond jewellery.
A whimsical marriage of the Italian word for flower, fiore, and the English word forever, Fiorever establishes the flower as an official symbol of the magnificent Roman jeweller.
An exaltation of natural beauty in the every day, the flower is a classic jewellery motif, one the Italian Maison has interpreted with bold creativity and craftsmanship since 1920. Now Bvlgari immortalizes the four-petal flower, an emblem of the Roman passion for life, in an enchanting diamond creation.
The collection’s signature is a wild bloom with four petals, plucked from Rome’s heritage. The gracious motif decorates many of the vestiges of the Roman Empire: the garden frescos of Villa di Livia, the sculptures of Palazzo Massimo, and the ceiling mosaics of the Santa Costanza Mausoleum, to name a few. Exclusively crafted with bold lines and everlasting diamonds, the new icon is a scintillating celebration of The Eternal City’s timeless beauty, sparkling joy and the irreverent Fiorever woman.
In the new Bvlgari campaign shot by acclaimed photographer Mario Sorrenti, the Fiorever woman is interpreted by latin actress Úrsula Corberó. The Barcelona native is a breakout celebrity on the international scene, always exuding an irresistible positivity, Úrsula possesses an intrinsic Roman joy for life, solar energy, a light hearted spontaneity that makes her a quintessential Fiorever woman.
Embracing la dolce vita, the Fiorever woman follows her own instinct and never compromises. Her days are joyful, her nights are exhilarating, and her life is a spontaneous adventure. Fiorever is her keepsake, a reminder to infuse her life with passion as resplendent and unforgettable as the singular, sparkling flower.
Fiorever new collection was inspired by High Jewellery creations introduced in 2017 and which will continue to crown the new diamond jewellery collection.
Source: Picot and Moss