The Montblanc M_Gram 4810 collection introduces Montblanc’s new original M pattern inspired by the Maison’s heritage.
The original all-over logo treatment is set to become a Montblanc design signature. It features on a collection of leather goods including a backpack, a duffle bag, a pouch, wallets and belts.
The line of compact shapes in black and blue stylishly accompanies women and men on their urban adventures. And it does so without compromising on functionality.
“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M_Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
Inspired by the geometry and lettering of graphics from the Montblanc archives, the two-colour M pattern underscores the Maison’s rich heritage.
The Montblanc wordmark was developed in the 1920s, and has been used – only slightly altered – in the Maison’s communications alongside the iconic Montblanc logo ever since. The M pattern derives from the earlier word mark. The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s.
This was one of the most important periods for the brand. It was also during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926.
“What differentiates our graphic typography from other logo-driven monograms is the idea of not constructing something entirely new but rather converting existing typography through inspiration,’ explains Zaim Kamal, Montblanc Creative Director.
“With a heritage that spans nearly 115 years, there was so much to draw from to create a new pattern that is certainly inspired by history but that looks to the future of the Maison. The new design is a connection point to the Montblanc community, a badge of belonging that each owner can interpret any way he or she likes.”
The pairing of the the PVC coated-canvas (resistant to scratches and everyday wear) with black leather trimming details enhances the craftsmanship of the Montblanc M_Gram 4810 collection, while giving it a sophisticated design twist.
The Montblanc logo script in white on the front of each piece stands out against the elegant black and blue.
Pieces from the new collection take center stage in What Moves You, Makes You, Montblanc’s new global brand campaign. The campaign spotlights exceptional individuals who are redefining what success means today, driven by a higher purpose and a love of what they do.
Actor Taron Egerton features with his Montblanc M_Gram 4810 Backpack. Singer, actor and writer Chen Kun sports his Montblanc M_Gram 4810 Beltbag.
Whether a Backpack with a flap, a Document Case, a Tote, a Belt Bag, a Medium Pouch, a Duffle Bag, an Envelope or a Sling Backpack – the relaxed elegance of Montblanc M_Gram 4810 collection makes each piece a perfect companion for seamlessly moving through the day and into the evening, from business meetings to leisure pursuits.
The Montblanc M_Gram 4810 treatment extends to Montblanc’s latest technology innovations. The new Montblanc MB 01 Headphones have the pattern embossed on them. The dial and PVC canvas watchstrap of the Montblanc’s Summit 2 smartwatch also features the pattern.
Leave Your Mark
Smart designs and a strong visual identity make a bold statement. Driven by both style and purpose, Montblanc M_Gram 4810 helps you leave your mark.
The Montblanc M_Gram 4810 collection is available from January 2021 at Montblanc boutiques worldwide and online. For more information visit montblanc.com