Michael Kors is pleased to announce the release of the Spring 2021 ad campaign for Michael Kors and also Michael Kors Men’s. This campaign stars Bella Hadid, Mayowa Nicholas, Heejung Park and Salomon Diaz in a short film. Famed music video director Matty Peacock directed the music. Still images were taken by New York photographer Jason Kim.
The eye has to travel
The new campaign reimagines the brand’s jet-set roots for the current times. It borrows legendary editor and fashion icon Diana Vreeland’s famous line, “the eye has to travel”. The campaign focuses on those elements of travel – adventure, exploration and a new perspective. You can experience these even when staying close to home.
New York’s most iconic sights
Throughout the video-driven campaign, we rediscover New York City through the daydreams of quintessential jet-setter and supermodel Bella Hadid. From the Empire Diner to The American Museum of Natural History. From Central Park and breathtaking views of the New York Harbor, the campaign opens the door to some of New York’s most iconic sights.
“As Diana Vreeland famously said, ‘the eye has to travel’ – and during these times when we might not be able to experience new destinations, we have to find other ways to change our eye and imagine different possibilities,” says Michael Kors. “Whether it’s looking back at old photos, flipping through a travel book or visiting places in your city or neighbourhood, we all need that momentary escape to decompress and feel inspired.”
For Michael Kors Spring 2021, the looks blend on-the-go cool with city polish. Splashes of colour pop against laid-back denim, chic outerwear and bold stripes. When it comes to accessories, the campaign spotlights the brand’s signature logo. The Slater crossbody bag features a vanilla signature logo with clementine orange trim.
The collection also highlights the iconic SoHo chain handbag, styled in fresh seasonal colourways and updated with glamorous metal studding.
For more information visit www.michaelkors.global.