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Breitling And Bentley 19 Year Partnership

Breitling and Bentley 19 year partnership

Swiss watch brand Breitling and British luxury carmaker Bentley have been working together for 19 years. Their partnership is the longest ever between a watch brand and a luxury car manufacturer.

The Beginning

The partnership began in 2002 when Bentley and Breitling came together to design the onboard clock for the first-ever Bentley Continental GT. It made its debut in 2003.

Following this, the partnership has created some of the most notable watches in Breitling’s history. The last Bentley Breitling Tourbillon now leaves the factory. It will certainly be an iconic collectors’ timepiece for generations to come. It also represents the final collaboration between the two brands. 

A partnership spanning 19 years

For the past two decades, Bentley and Breitling have collaboratively achieved extraordinary levels of luxury for their customers. They will be parting ways at the end of 2021, remaining firm friends, having shared many experiences and achievements together. 

Memorable Collaborations

Some of the most memorable collaborations between the two brands include the Breitling Bentley Supersports Light Body watch, the Breitling Bentley GT3 Limited Edition, the Bentayga dashboard Tourbillon clock, the Continental GT Speed Breitling Jet Team Series, the Premier B01 Chronograph 42 Bentley British Racing Green and the Premier Bentley Centenary Limited Edition. 

In April 2021, the new Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition launched, joining a range of other collaborations between the two brands. Breitling has finished the last piece of this most recent timepiece. Its new owner will soon enjoy this iconic piece. 

Adrian Hallmark, Bentley Motors’ Chairman and CEO commented: “The long-standing collaboration between Bentley and Breitling demonstrated that when two like-minded brands work together authentically, the performance of both is enhanced. We look back on the past two decades with great affection and send our warmest best wishes to the Breitling team for the future.” 

Georges Kern, the CEO of Breitling, said: “We’re proud of what we have accomplished together and after 19 years, Breitling and Bentley are embarking on their own new journeys. I know that Bentley will continue to define excellence in the automotive industry. The final Bentley Tourbillon leaving our factory represents a moment of positive reflection for us all.” 

Breitling and Bentley History

Finally, it’s time to look back at some of the highlights of the past two decades.

2002

Back in 2002, Bentley was designing the car that would go on to become the Continental GT. Bentley commissioned Breitling to create an onboard clock. It had to reflect the unparalleled luxury, quality, and performance of the new grand tourer.

2003

Breitling’s official sponsorship of Team Bentley at the 24 Hours of Le Mans race was a highlight for both brands. Bentley returned to Le Mans in 2003. The famous “Bentley Boys” had achieved their greatest victories here in the late 1920s. Breitling was Team Bentley’s proud main sponsor and celebrated it with the Bentley Le Mans Limited Edition Chronograph. 

Bentley’s high-speed performance wasn’t limited to the racetrack.

2011

In 2011, a special version of the Bentley Continental GTC Supersports set a new world record on ice. Driver Juha Kankkunen, wearing a limited-edition Breitling Bentley Supersports Light Body watch, achieved a speed of 205 mph (331 km/h). Incredibly, he shattered the previous record set by Bentley four years earlier. The drive took place on the frozen waters of the Baltic Sea. 

2014

In 2014, Bentley successfully returned to motorsport competition in the GT3 category. Its high-performance speed machine, the Continental GT3, enjoyed numerous podium finishes. Breitling launched its limited-edition Bentley GT3 watch a year later. It featured a sporty black titanium case as well as a racing car-inspired carbon fibre dial. 

In the same year, Breitling also created a dashboard clock featuring a Tourbillon complication for the Bentley Bentayga. This is the most valuable item that Bentley has ever installed in a car, aside from the cars themselves! Of course, it is products like these that illustrate the power of the two brands’ joint performance.

2015

In 2015, they unveiled the Bentley Continental GT Speed Breitling Jet Team Series at the Seattle Boeing Seafair Airshow. In tribute to the Team’s engineers, flight controllers and pilots Breitling commissioned a limited edition of just seven totally unique Bentley Continental GT Speeds. The magnificent seven cars featured two-tone exteriors of Onyx and Hallmark to reflect the striking livery of the Breitling jets.

2018

In 2018, Breitling launched the Premier B01 Chronograph 42 Bentley British Racing Green. Breitling’s flagship Manufacture Caliber 01 in-house mechanical movement powered the masterpiece. The movement is visible through a unique transparent caseback with a metalized Bentley logo. These timepieces also have an engraved plate with a “Bentley” inscription inspired by the dashboard of the historic supercharged 1929 “Blower” Bentley. 

Bentley’s Centenary

A year later, on the occasion of Bentley’s centenary and to celebrate its partner’s 100 years of luxury motoring excellence, Breitling launched the Premier Bentley Centenary Limited Edition. Produced in 18K red gold and stainless-steel versions, they featured unique brown elm burl dials. These were obviously a nod to the wood inserts in their Continental GT Number 9 Edition taken from the seat of Sir Tim Birkin’s legendary Bentley Blower from 1930. 

Breitling Bentley Collaboration

Of course, as the journey shared by these two legendary brands draws to a close after nearly two decades, it is appropriate that the final chapter is defined by the ultimate in luxury watchmaking. The Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition was produced in an exclusive series of 25 pieces.

It certainly marks a fitting end to a partnership that has always been characterized by two great brands’ joint commitment to the pioneering spirit, expert craftsmanship, exquisite design and technological excellence.

For more information visit: www.bentleymotors.com

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