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Automotive Intelligence Can Be This Beautiful

Automotive intelligence can be this beautiful

The new Mercedes-Benz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligent.

From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions.

There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.

With MBUX, Mercedes-Benz has been revolutionising how to operate a car and communicate with it since the launch of the A-Class. “Now we go to the next level with an intelligent interior assistance system for the compact class. By recognising gestures it facilitates natural operation,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “This is not the only new feature by which the CLA offers a great deal of automotive intelligence.”

“With the first CLA we created a totally new segment with a four-door coupé and celebrated a huge success by selling some 750,000 CLA and Shooting Brake,” adds Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class.”

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Design: pure emotion
“As a four-door coupé, the new CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. It impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short – the CLA Coupé has the potential to become a modern design icon.”

Suspension: exceptionally agile and yet comfortable
In terms of driving dynamics, too, the new CLA keeps the promise of its design: A wide track (an extra 63 mm at the front and 55 mm more at the rear compared to its predecessor) and a lower centre of gravity are the two key features which give the CLA the sportiest driving characteristics of all models in the new generation of compacts from Mercedes-Benz.

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Intelligent Drive: functions from the S-Class
The CLA has the very latest driving assistance systems with cooperative driver support, and thus provides the highest level of active safety in this segment with functions adopted from the S Class. For the first time, the CLA is able to drive semi-autonomously in certain situations.

“Hey Mercedes”: better understanding and even cleverer responses
State-of-the-art of voice control can also be experienced in the CLA.

Wellness while driving
ENERGIZING comfort control links various comfort systems in the vehicle. The intelligent recommendations from the ENERGIZING COACH in the ENERGIZING Package Plus are completely new. In general, the ENERGIZING comfort control systematically uses the functions of the air conditioning system and the seats (heater, ventilation, massage) as well as lighting and musical moods, and enables a specific wellness set-up tailored to the mood and need of the customer.
ENERGIZING packages with the ENERGIZING COACH are new. This service based on an intelligent algorithm recommends one of the ENERGIZING packages’ programmes depending on the situation and individual. The Mercedes-Benz vivoactive® 3 Smartwatch has its world première at CES. If it or another compatible Garmin® wearable is worn, personal stats such as stress level or quality of sleep optimise the accuracy of the recommendation. The aim is for passengers to feel well and relaxed even during demanding or monotonous journeys. In addition, the pulse rate supplied by the integrated Garmin wearable is shown on the media display.

Prestige_LuxuryVehichle_Mercedes-Benz_ Mercedes-Benz CLA Coupé

Source: PR
Images: Supplied

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