Food and Drink

LOUIS XIII LAUNCHES FIRST POP-UP BOUTIQUE AT HARRODS CELEBRATING MEMORABLE LIFE MOMENTS

LOUIS XIII continues to pioneer a new chapter in the history of the brand by launching its first pop – up boutique in partnership with Knightsbridge department store Harrods until 25th April 2017.

Launched on 30 March 2017, the concept store invites clients to immerse themselves in the world of LOUIS XIII. Each unique window features exciting scenes inspired by precious life moments brought to life by spectacular 3D mapping.

The full LOUIS XIII range, from the ‘Miniature’ (5cl) to the recently launched 6L ‘Le Mathusalem’ is available for sale at Harrods until 25 April 2017. The Collection also includes a special limited edition and collector’s item: Time Collection – The Origin: 1874.

Ludovic du Plessis, Global Executive Director of LOUIS XIII says:

“We are excited to once again work with the world’s most esteemed department store, Harrods, on this pop-up which brings the entire LOUIX III collection under one roof. We could not think of a better partner to present LOUIS XIII as the ultimate instrument to celebrate the most memorable moments in life.”

“We are excited to once again work with the world’s most esteemed department store, Harrods, on this pop-up which brings the entire LOUIX III collection under one roof. We could not think of a better partner to present LOUIS XIII as the ultimate instrument to celebrate the most memorable moments in life.”

Nick Fleming, Spirits Buyer at Harrods says:

“The pop-up further demonstrates the long standing relationship between Harrods and LOUIS XIII Cognac. This innovative boutique offers the ultimate LOUIS XIII retail experience in an environment designed to accommodate Harrods‘ discerning customers.”

About LOUIS XIII Cognac: 

One Century in a bottle. Each decanter takes four generations of cellar masters over 100 years to craft.  Since its origins in 1874, each generation of cellar master selects from our cellars the oldest and most precious eaux-de-vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux-de-vie, some of which will be selected for the LOUIS XIII blend in 100 years. LOUIS XIII is an exquisite blend of up to 1,200 eaux-de-vie sourced 100% from Grande Champagne, the most prized area in the Cognac region in France. The legendary decanters have been made from fine crystal for generations, mouth-blown by some of the most skilled master craftsmen. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit. LOUIS XIII is a fragrance. The fragrance of Time.

About Harrods: 

Harrods began as a wholesale grocer’ and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivaled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do.

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